Sunday Night Social: lead, and others will follow
Back in my days of working in media relations a frequent challenge was figuring out how to get ahead of the news, recognizing that the first message out is usually the one that sticks. A classic tactic in the management of a reputation, which – in my humble opinion – is essential to successful communications and marketing.I’ve been asked many times, “Why should I be tweeting or on Facebook when no one else around here is doing it?”. If you’re not on any...
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