Sunday Night Social: lead, and others will follow
Back in my days of working in media relations a frequent challenge was figuring out how to get ahead of the news, recognizing that the first message out is usually the one that sticks. A classic tactic in the management of a reputation, which – in my humble opinion – is essential to successful communications and marketing.I’ve been asked many times, “Why should I be tweeting or on Facebook when no one else around here is doing it?”. If you’re not on any...
Read MoreUpcoming Okanagan College classes: Networking Your Brand and more
It’s cold outside…why not come in and take an entertaining class? I’ll be teaching a number of courses at Okanagan College this coming term, from wine appreciation to marketing to social networking. Search for courses on the Continuing Studies website, and be sure to select “Winter 2010″ as the term. I’ll be up and down the Okanagan, with classes in Oliver, Penticton, Summerland, Kelowna and Vernon; classes offered evenings and weekends. Exclusive to...
Read MoreIntroducing Meadow Vista Honey Wines
All She Wrote is thrilled to be working with a new wine/culinary venture in the Okanagan, Meadow Vista Honey Wines. After a successful “mead”ia launch, Meadow Vista is working on building its online presence through Twitter and Facebook, introducing its unique line of earth-friendly and unique products to the marketplace. Learn more from this Meadow Vista press release. Press Release: Introducing Meadow Vista Honey Wines Okanagan’s Premier Organic Meadery & Canada’s First...
Read MoreCan you teach me how to twittering?
There are two questions that I – ASW’s principal, Allison Markin – get asked all…the..time. The first, “Can you teach me how to Twitter?”. Yes, I can teach you such things as proper “twetiquette” and how to use Facebook for business. In fact, I will be teaching several seminars at practically every campus of Okanagan College this fall. You can find and register for these courses online: A Crash Course in Marketing: a one-day course that includes...
Read MoreWhither media relations?
Two classic examples of media relations gone bad. One’s fake…I’m sure you’ll figure out which one. Bad news can travel faster than the speed of text these days, just ask Domino’s. It’s even more important to have someone watching what’s being tweeted and facebooked about you, and hey, perhaps a social networking use (SNU) policy would help. Hand it out along with a list of media relations do’s and don’t's at employee orientation. The Front...
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